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MAACC taps Point of Vision for a new AtlantaPlanIt.com
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Online guide to metro Atlanta's arts and cultural entertainment makes it easier than ever to find entertainment for the entire family.
ATLANTA, January 2, 2007 -- Metro Atlanta Arts and Culture Coalition (MAACC) recently launched a new version of AtlantaPlanIt.com, developed by Point of Vision for easier use, expanded features and a more appealing look. According to MAACC CEO, Bill Nigut, "Our objective was to make AtlantaPlanIt.com the easiest way to find arts and cultural entertainment for the entire family, and to drive ticket sales for participating organizations. I think the Point of Vision team achieved everything we set out to accomplish – and more."
The new site features a simple navigation, designed to help visitors easily locate the kind of events and venues they are most interested in. Nigut added, "There is a special emphasis on helping parents find entertainment for the entire family." The site also features detailed ticket and venue information and direct links to convenient online ticketing. Site visitors can also sign up for a free AtlantaPlanIt.com membership card that provides weekly promotions, ticket discounts and exclusive invitations to special events.
Point of Vision has been hosting and maintaining AtlantaPlanIt.com since Fall 2005 while preparing for this new release. Bob Kadrie, president of Point of Vision commented, "Since Point of Vision has been working on the site, we've attracted about 1.3 million new visitors, and memberships are quickly closing in on 10,000 members – well ahead of the expected growth rate. With the launch of the new site and MAACC’s promotion plan, we expect exponential growth in the coming months. And as we grow, these new changes will make it easier to serve the site's visitors better than ever."
MAACC is the first-ever organizational collaborative involving local governments, companies, foundations and arts organizations - all for the purpose of building participation in arts and culture in our region. MAACC's mission is "to make the Atlanta region a premier center for the arts and have it recognized as such." Learn more about MAACC at www.metroatlantaarts.org.
Point of Vision is an Atlanta-based firm that helps businesses and non-profit organizations communicate more effectively through print, Web and the environment. Learn more about Point of Vision at www.pointofvision.com.
For more information, contact Dave Greenberg at (404) 681-2520.
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